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Research papers

Decoding innovation

What is innovation? How can it be researched? Semiotics views innovation as a linguistic and cultural phenomenon. It offers a chance to identify what innovation means to its users and to consumers; how they know it when they see it; how they agree on...

Catalogue: Innovate 2006
Author: Rachel Lawes
May 10, 2006
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Citation

Lawes, R. (2006a, May 10). Decoding innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decoding-innovation


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research.New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 1, 2004
×

Citation

Lawes, R. (2004a, February 01). Technology in consumer talk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk